Kristi: “Once I take a new listing, I would pull up the addresses of the homes around that listing and grab the telephone numbers and start calling around my new listing to introduce it to the folks and ask if they know of anybody wanting to move into the area. Then I’ll take a couple steps further. Once that listing is under contract, I’ll call and let the neighbors know that it’s under contract. And then once it’s sold, I’ll call them again. So really, I’m touching them at least three times for each new listing. So it’s creating more listing appointments and more money. ”
Lora: “what’s your advice to realtors regarding best practices?
Kristi: “If I’m calling someone and they’re telling me no, we’re not about moving, I always ask the question at the end, ‘is there anything I can help you with regarding the real estate marketing or any questions you have?’ We are still finding that people think that we’re in a bad market and we haven’t been in a bad market for two years so it opens up the conversation and it’s a great resource for us.”
Lora: “what’s your advice to realtors regarding best practices?”
Kristi: “I’ve done this for 16 years and I’ve had a business coach 15 of those years. Right now I have 2 business coaches. They help you get into the office, come up with a schedule and coach will help you what should come first in that schedule. What are the most money productive activities that you should be doing?
Cole’s directory helps us to have—cause you can only have certain people in your database and only so much of your database is going to give you business. So the possibilities of having new business by contacting people who don’t know you yet, that’s what we use Cole’s directory for—to help us expand our current—people that we call.”
You have to do it. By not doing it I think you’re losing money so and I think especially at this time of the year, our goal is to capture as many people as can, educate them about what the market is doing and Cole’s Directory helps us with that. And it’s so easy to use! So, so easy to use.