Aaj Tak has launched a campaign called ‘Operation Grahpravesh’ against realty developers who delay possession for years and dupe customers. In this episode, we go to go to Mumbai and find out the reality behind the brand name of DB Realty. Home buyers complain that they have been paying money for over the last eight years, but they are only given dates and even threatened.
AAJ TAK was launched in December 2000 as a 24-hour Hindi news channel, which covers India with insight, courage and plenty of local flavour. Within six months of its launch, AAJ TAK emerged as India’s number one news channel. And within eleven months, it was awarded the best news channel by the India Television Academy. Two years on, it bagged the Indian Television academy’s award for being “The Best News Channel” again, and added the RAPA award for “Best Advertising Campaign”. Beginning with an impressive connectivity of 5.2 million homes at the time of launch, AAJ TAK today boasts of a reach of over 30 million homes and a channel share of more than 55% among the news channels. Its unique style of passionate story telling and live coverage has become its hallmark.