Watch the On-Demand Replay:http://www.mcdanielrealestatesystems.com/real-estate-agent-marketing-keys-to-listing-marketing-luxury-homes/
Become a Patron and Support the Show: https://www.patreon.com/reupodcast?ty=h
Stop chasing clients and start growing them. Get instant access to our FREE mini course, 5 Minutes to Farming here: http://www.mcdanielrealestatesystems….
What does it take to sell multi-million dollar homes and work with high-end clientele such as pro athletes, entrepreneurs and executives? Chicago luxury agent Michael LaFido joins us to share his tactics and techniques; from taking your first luxury listing and creating lifestyle marketing to attract luxury buyers, to attracting high-end clients through networking and referrals.
Takeaways + Tactics
1. Develop networks and relationships with referral partners who work with high-end clientele
2. Offer different packages of services and don’t be afraid to charge more than other agents
3. Know your metrics – both local housing and economic stats and your own sale stats
Many luxury sellers, they have a lot of money, they’re smarter, they’re business owner, CEO-types. They’re going to do their due diligence and vet you out. They’re going to ask tough questions . -Michael LaFido
Michael LaFido is a top producing Realtor & marketing specialist with Conlon Christie’s International Real Estate in Chicago, IL. He is the author of “Marketing Luxury – Sell Your Luxury Home In Any Market” and founder of Marketing Luxury Grouphttp://marketingluxurygroup.com/, which helps agents and homeowners sell their luxury homes through lifestyle marketing strategies. Connect with Mike: Direct: (630) 674-3488 or Mike@TheLafidoTeam.com and check out his Chicagoland Real Estate Video Blog http://www.suburbanrealestate.tv/.
Click here http://unbouncepages.com/gregs-favori… download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.
Subscribe to Real Estate Uncensored on:
iTunes: https://goo.gl/P4twTZ OR Stitcher: http://goo.gl/lVjrOX
Binge on back episodes at: http://www.mcdanielrealestatesystems….