How do you become the real estate agent of choice in a particular neighborhood or market? Rob Chevez uses Cole Realty Resource to identify target prospects and implement the ZONE method of marketing. Since 2007, Chevez has been an active real estate investor with Keller Williams Realty. So active, he closed 110 deals in 2013 alone.
Zone stands for:
• Zero in on your target market. (pick your area or niche)
• Own the mindshare of that market. (through telephone calls, direct mail, advertising, email, etc.)
• Network with people of influence in your target market. (attorneys, accountants, HOA board of directors, pastors, business owners, etc.)
• Engage the community in service. (make sure you give back to your community)
Listen to him describe this method and how it fits with Cole Realty Resource to find new customers.